Event Marketing's Importance Increasing

According to a survey in Brandweek.com more than 53 percent of executives surveyed said “event marketing is the discipline that best accelerates and deepens relationships with target audiences.” Respondents also said that “event marketing is the discipline that drives the greatest return-on-investment.”

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Why Sponsor with the Birmingham Regional Chamber?

Simply put … audience composition. Our members represent some of the regions most important and influential corporate leaders; mid-level managers; small business owners; entrepreneurs; young professionals; media personalities; educators; political figures and more. We have over 4,000 members that span a seven county region.

The Birmingham Regional Chamber of Commerce views sponsorship as a joint marketing activity involving both the Chamber and a corporate partner. Through sponsorships, the Chamber aims to create and maintain win-win partnerships with corporate partners. By helping businesses in the Birmingham region achieve their marketing objectives through sponsored events, publications and web pages, the Chamber fosters the growth of businesses in the Birmingham region.

All sponsors should be in good membership standing with the Birmingham Chamber.

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Event Sponsorships and Marketing Products

Our Corporate Partnership team can synch your marketing objectives and desired target audience with available event sponsorships and/or other marketing products. Depending on your objectives, the Chamber offers a variety of opportunities:

• Title Sponsors
• Mid-level sponsor
• Host sponsors
• Trade partners
• Door prize contributors

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Sponsorships Available

To see a current list of available sponsorships through December 2009, click here.

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Sponsorship Encyclopedia

For a detailed list of events, their related deliverables and attendance profile download a PDF copy of our latest sponsorship encyclopedia here.

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Marketing Products Available

Website Opportunities	Members Price
Chamber Connections (e-newsletter) Banner-Ad This highly brand-able e-newsletter is sent to all Chamber members and top elected officials on a bi-monthly basis (over 4,000+). It tells of important upcoming events or issues of particular interest to the business community. A linkable banner ad (468 x 64 pixels) is positioned at the top of the e-blast and related web-page dedicated to the e-newsletter. For more information, contact Angie Vilchez.	$5,000/24 issues $250/per issue
Chamber Connections (e-newsletter) Side Panel Web-Ad This highly brand-able e-newsletter is sent to all Chamber members and top elected officials on a bi-monthly basis (over 4,000+). It tells of important upcoming events or issues of particular interest to the business community. A web-ad (145 x 100 pixels) is positioned on the side panel of the e-blast and related web-page dedicated to the e-newsletter. For more information, contact Angie Vilchez.	$2,000/24 issues $90/per issue
www.birminghamchamber.com Webpage Sponsor Sponsoring members receive a 468 x 64 pixel ad on the homepage or subordinate pages. Each has a specific focus (i.e., relocation; real estate; hotel information) that can be sponsored. The Chamber’s website averages approximately 17,000 unique visitors per month. For more information, contact Angie Vilchez.	Front Page: $3,000/per year $300/per month Subordinate Page: $1,500/per year $150/per month
Website link in Chamber Membership Directory Members receive a link to their website in the Membership Directory on the Birmingham Regional Chamber’s website. For more information, contact Debbie Singer.	Free
Enhanced Website Link in Chamber Membership Directory Members receive a link to their website in the Membership Directory on the Birmingham Regional Chamber’s website; in addition, their listing is moved to the front of the list and a logo and short description of your company is added. For more information, contact Debbie Singer.	$100
Membership Directory This highly visible placement of company name with link to sponsoring member company is placed directly under our member directory listing on the web-site (receives more than 17,000 unique hits per month) and a logo on subordinate, but related pages. Also included is logo placement on the cover of our membership directory CD that is given to all new members of the chamber (1,500+ impressions). Includes placement in Major Regional Employers Directory depending on time of commitment. See sponsorship encyclopedia for more details.	$4,000/per year

 

Publication Advertising	Member Price
Annual Meeting - Annual Report to Members Sponsoring member receives their logo on the front cover of an attractive 8 ½” by 5 1/2” full color, eight-page printed piece that is placed in front of all Birmingham business leaders and decision-makers in attendance at the Annual Meeting in December as well as logo on signage welcoming members to event. For more information, contact Angie Vilchez.	$2,500
Birmingham Regional Major Employers Directory Sponsoring member receives their logo on front cover; a full page, one color advertisement on outside back cover and 50 copies of the Chamber’s top selling non-Birmingham Magazine publication. This 60 page directory listing all Birmingham employers of 100+ employees. Distributed yearly to businesses locally and nationwide. Includes company name, address, employment, and phone numbers, type of operation, and product or service. For more information, contact Angie Vilchez.	$2,500
Official Presentation Folders Sponsoring member receives their logo on these glossy, four color folders that enjoy a wide and varied distribution, and are used to enclose business data for VIP presentations on a wide variety of topics. These folders are also sent to over 1,000 newcomers to Birmingham each year. For more information, contact Angie Vilchez.	$2,000

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Sponsorship Testimonials

"We couldn't have asked for a better venue and audience to present AT&T's Alabama Mobility story and our commitment to the economic development in metropolitan Birmingham area. The panelists were excellent and shared creative ideas on how they are managing through this hiccup in the economy. The selection of Dennis Lockhart as the keynote speaker was perfect; he was a big draw and had the ear of everyone at the event.

"The AT&T brand represents everything a customer feels and experiences when he or she interacts with AT&T. It stands for everything we promise and everything we deliver, so a great deal of scrutiny is taken before deciding to sponsor an event. Framed in that context we are proud to have sponsored the 2009 Business Outlook Conference and look forward to working with the chamber in the future."

Glyn Agnew, AT&T Alabama, External Affairs

 

"The Birmingham Regional Chamber of Commerce did an outstanding job bringing together the largest attendance in recent history to the 2008 State of the Region event. Compass Bank was proud to be the presenting sponsor. Informing our area businesses and civic leaders of recent achievements and upcoming projects is vital to our future. Working together we can achieve successes for our region. The same can be said on the statewide level. Compass Bank was a partner with the Chamber in  presenting the Governor's Luncheon at the end of 2007. Birmingham area leaders need to hear from our governor to work together to lead Alabama forward. Thank you, Birmingham Regional Chamber of Commerce for your diligence and commitment to our area commerce."

Lee Smith, Birmingham City President, BBVA Compass

 

"Union State Bank was provided an opportunity by the Birmingham Regional Chamber of Commerce to sponsor the opening luncheon for the 2007 'Big Trip' to Denver. This annual forum brings together over 100 government, business, and civic leaders to visit other cities and discuss solutions for complex issues. The Chamber recognized the Bank at the opening luncheon and the sponsorship provided us with time to speak to the delegates along with Russell Cunningham, President of the Birmingham Regional Chamber of Commerce, Paul Vercher, Vice President, and Dr. Carol Garrison, Chair of the Chamber and President of the University of Alabama in Birmingham. With the help of the chamber staff, Union State provided leather bound notebooks, embossed with our logo to all attendees at the luncheon. We noted many delegates used the notebooks throughout the conference and took them home as useful reminders of their trip as well as our company.
For more than 100 years Union State Bank has been making a difference in the communities we serve. Our sponsorship of this year’s 'Big' Trip allowed us to visibly support the dialogues that will result in exciting changes for our city, region, and state. Throughout the conference the Chamber leadership and staff worked diligently to recognize and thank the sponsors for their participation and we at Union State Bank were proud to be among such a fine group of supporters."

Bob Montgomery, Union State Bank.

"State Farm, as a member of the Birmingham business community, is proud to support the Birmingham Chamber of Commerce. Wehave enjoyed a tremendous relationship with the Chamber through the years as we have supported the Diversity Summit. Each year the Summit seems to exceed our expectations, and we always look forward to working with the Chamber staff on this event. We are also excited about our other Chamber partnerships - the African-American Business Council, the Hispanic Business Council, and the Legislative Luncheon. 2008 promises to be an outstanding year for the Birmingham Chamber, their partners, and those they serve!"

Tom Lakin, Vice President-Operations, State Farm Insurance

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